The Stinking Rose A Garlic Restaurant

A restaurant name is as important as deciding what type of cuisine you are going to serve. It may reflect your restaurant’s theme, its location or simply be a play on words.

The name becomes part of the restaurant’s identity and personality.

The important thing to consider when choosing a restaurant name is the impression it will leave on customers.

The restaurant industry is highly competitive unless you have a well-known chef or a unique cuisine, chances are you will have trouble standing out from the crowd.

Gaining an edge on your competition requires a successful strategy!

The important thing to consider when choosing a restaurant name is the impression it will leave on customers.

Your restaurant should deliver a cuisine and service that nearby competitors can’t match which brings me to The Stinking Rose.

It is known for including garlic as an ingredient for every one of its dishes.

It has two outlets; one in San Francisco (since 1994) and one in Beverly Hills.

These garlic gastronomy restaurants deliver cuisine that not only stands out; they emit an aroma that does as well. Their garlicky signature dishes are prepared with as much or as little as you like, depending on your palate.

Their Garlic menu sets them apart, but they also have theme rooms all with garlicky overtones providing guests with an entertaining dining experience!

One dining area is called Dracula’s Grotto a medieval hideaway.

The Michelangelo Room which features their stinking version of the artist’s creation, this time God hands Adam a garlic bulb!

The Piazza & Cafes the heart of The Stinking Rose that makes you feel you’re in old Italy.

The Chianti Room is relaxing candlelight, Tuscan tradition. Then there’s the tribute to “Garlywood’, where they have Hollywood icons honored on their colorful garlic inspired murals.

The key to The Stinking Roses success is they differentiate themselves first for their everything garlic menu and second the unique experience in each of their themed dining rooms.

If you can come up with 2-3 differentiating factors then your competitors, it is likely that your guests will be able to justify regular visits to your restaurant.

You can set yourself and your restaurant up for success by:

Knowing your target customer.

Step 2 

How to Find Your Ideal Customer

Ultimately, the success of your restaurant hinges on knowing and satisfying your customers dining Desires & Needs! To service and sell to an audience, you have to understand them and do a careful evaluation.

This step goes over the types of target market research to help you discover and get an accurate understanding of your ideal customer. It will also go over how to create a strategic analysis of your potential competitors; this process will allow us to identify the best practices and develop the niche that gives your restaurant the upper hand in the market.

This critical research will also help determine the best location for your restaurant. You can’t possibly know where to locate your business unless you know who your customers and competition.

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Understanding your direct competition.

With this knowledge, you will come to understand how your restaurant will give customers the best experience possible.

A winning formula is one where you can demonstrate customer value, and where your competitors are unable to replicate the experience that your food, drink, and ambiance provide.

What will be your restaurant’s competitive advantage?

Now that you know how vital your restaurant ‘s name is, it’s time to figure it out.

If you’d like feedback on your name book a coaching call with me or even start over figuring one out, we’d like to help.

Click here to help you create an engaging name for your startup restaurant.