restaurant competition

Curry Pizza House Serving Adrenaline Fresh & Spicy!

One theory people love hot and spicy food is that it gives an adrenaline rush, a similar sensation as skydiving and parasailing.

The adrenaline produces a state of excitement that many find pleasurable and you desire more hot foods to eat!

It may sound like a strange combo.

BUT if you love Indian and Italian food, it’s another slice of deliciousness.

The spicy and hotness their menu offers has given them an opportunity to stand out.

People eat a lot of Indian food, and you can find Indian food in most cities.

In recent years, spicy foods have been growing in popularity.

Hot condiments like sriracha and ingredients like chipotle peppers are showing up everywhere.

Food researchers report, American palates are 50 / 50 when it comes to spicy vs. non-spicy.

The Future Looks Bright for Curry Pizza House

“Once we saw the first store become a success, we started discussing opening another store to serve our customers who were coming from across town.” Neelu Gill Curry Pizza House partner.

Before venturing into opening another they wanted to be sure the first one was profiting and running successfully.

They have a corporate store and 11 franchises!

Their plan is to expand into larger markets.

Are You Going to Be Opening a Restaurant in 2022?

If so, you may want to rethink the menu and add hot and spicy selections!

Curry Pizza House took Indian cuisine and served it differently than its competitors.

If you want to stand out, it pays to do business differently.

Curry Pizza House took two favorite cuisines and married them.

Curry Pizza House Eclectic Menu Sets Them Apart

Bestsellers are:

Chicken curry: curry sauce, cheese, mushrooms, peppers, olives, red onions, Jalapenos, diced tomatoes, and fresh cilantro.

Curry Chicken Masala: curry sauce, cheese, peppers, diced tomatoes, red onions, chicken masala, and fresh coriander.

They offer a cauliflower crust for our gluten-free customers.

What is really interesting they are seeing a lot of traditional American and Italian pizza lovers becoming loyal customers.

Their classic American pizzas like The Hawaiian, Pepperoni, and Meat Lovers are also big sellers. These are made from traditional Italian ingredients (no curry-flavored sauce) and are a hit with any pizza lover.

Three Main Things They Feel Have Made Them Successful

  1. Their sauce, which is really a secret sauce. It’s fresh and spicy.

They prepare fresh sauces and cut vegetables daily, never frozen.

  1. Their crust, the tag line, “trust our crust”!
  2. Their customer service, “we are customer service freaks.”

“Our goal from day one has been to provide our customers with a unique and special experience. The original sauce recipe and the fact that we refuse to compromise or give up anything when it comes to quality. Compared to a typical traditional pizzeria, our operations have a bit more overhead as we man manufacture everything fresh from scratch. But in hindsight, it has kept our customers happy and loyal.” Neelu Gill Curry Pizza House partner.

~Whether you need help choosing your cuisine or developing ways to stand out. 

Start Your Restaurant Business can HELP!

You Have to Choose the Right Cuisine, Know Your Market, and How To Position Your Restaurant. 

If you have nothing unique about your restaurant, then why on earth will people come.

There are plenty of reasons why restaurants fail, lack of differentiation is one that often tops the list.

If you, don’t stand out you will end up looking like everyone else.

This makes it that much harder for people to choose your place!

If you want to have a reason people choose your restaurant, you have to be different from the other guy.

Here’s a good place to start!

graphic for how to create a restaurant theme

How to Create a Theme That Attracts People

Your theme is your identity!

It is how you connect with your customers, on a personal level, and how you deliver appetite satisfaction.

I go over the importance of choosing a theme that drives, attracts, and engages customers.

With stiff competition in the restaurant and food business, an enticing theme will help your restaurant thrive.

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graphic for how to create a restaurant theme