Step 2 – How to Find Your Ideal Customer


Step 2 of 7

Ultimately, the success of your restaurant hinges on knowing and satisfying your customers’ dining Desires & Needs! To service and sell to an audience, you have to understand them, and this takes careful evaluation.


This lecture goes over the types of target market research to help you discover and get a real understanding of your ideal customer. It will also go over how to create a strategic analysis of your potential competitors, and this process will allow us to identify the best practices and develop the niche that gives your restaurant the upper hand in the market.

This critical research will also help determine the best location for your restaurant. You can’t possibly know where to locate your business unless you know who your customers and competition.


Go to Top