McDonald’s is Always Learning and Adapting Their Menus to Their Market… Do You?

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McDonald’s is Always Learning and Adapting Their Menus to Their Market… Do You?

McDonald’s is a fantastic example of how a restaurant adapts their menus to different culture and each market.

McDonald’s is ranked the 6th most important brand in the world by Forbes and one of the most visited restaurants.

The company has committed to understanding the preferred foods in specific cultures.

The Fast-Food Giant for example:

In France they offer a McBaguette –Chicken on French baguette with Dijon mustard.

In India Chicken Maharaja Mac (with Indian spices), McDonald’s in India features the McCurry Pan, which is a mix of curried vegetables such as broccoli, baby corn, mushrooms, and red bell peppers baked in a rectangular crust.

McDonald’s is a fantastic example of how a restaurant adapts their menus to different culture and each market.

In Japan a Mega Teriyaki Burger (with teriyaki sauce), shrimp nuggets, shrimp burgers, green tea flavored milk shakes.

In China, McDonald’s features an all chicken burger using thigh meat as opposed to the standard breast meat. The thigh meat is preferred in China over breast meat.

Are you aware of the importance to offer specific products to meet the needs and tastes of consumers?

Restaurants cannot depend on customers to come to them, and then hope that they choose a menu selection without any influence.

Always keep a sharp eye on what’s moving on your current menu or special menu.

Knowing the current food trends and if they have influenced your local competition can be an indicator that your customers will look to you to make those additions as well.

McDonald’s main focus is the US, where they spend most of their budget and trial more new products and innovations.

The American audience is their largest – Americans spend more money at McDonald’s than any other fast food restaurant in the country.

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The Food Network channels are great indicators of what the next big wave of culinary trends and fads are heading to a restaurant near you as well.

McDonald’s is Always Learning and Adapting Their Menus to Their Market… Do You?

What’s Hot 2014 Culinary Forecast

McDonald’s is a brand that’s been built through strategic marketing segmentation’s.

The questions you have to ask are:

What are the wants/needs and tastes of the customers?

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Is the marketing up to date, reflecting the changing customer needs and demands?

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In the US there is the popular “McRibs”, just available for a short time each year.

In Japan, apart from the traditional menu you can find seasonal and limited-time items such as “The Teri Tama Burger”, served during spring or “The Tsukimi Burger”, served during Tsukimi season (in the autumn).

It is true that the marketing strategy of McDonald’s is based on uniformity, no matter where in the world; you will always be able to order the most iconic menu items such as the Big Mac.

Despite its geographic variety the brand is actually very consistent, with a lot of attention to detail to ensure the values are applied globally.

The same kind of atmosphere and experience mean that your expectations will be fulfilled, because you know what you can expect from the restaurant.

While ultimately, customers decide for themselves what they will eat on restaurant’s menu you can exert influence over their decisions.

The ability to learn and stay aware of what is happening in your industry, and know that you will always have to learn, will determine success. 

McDonald’s has been open to learning and adapting to their markets since 1958, following in their footsteps is not such a bad path to take!

Happy trails to success!

McDonald’s is Always Learning and Adapting Their Menus to Their Market… Do You?

 

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