“Forty percent of consumers consider menu variety extremely or very important to them when choosing a quick service restaurant, regardless of their age, gender, income or other factors.”A recent report from FoodThink titled “QSRs and America’s Changing Tastes
We are now living in a world, where customization is expected in all areas of consumer needs.
We want control, we want it our way and we want it now!
We want control over portion size, toppings, hot pepper spiciness and how many shots of espresso in our lattes.
This really isn’t anything new it’s been going on for decades!
Difference now is technology!
It has enabled the industry to gather information and distribute it faster, allowing restaurants to offer customizing selections on demand!
Customers are increasingly more aware of what they’re putting in their bodies and the effect it has on their health. Whether it’s allergies or an effort to be healthier, restaurants are making an effort to draw in new customers and keep old ones coming back.
We know more about our target market than ever before!
Decades ago we knew we had to customize menus.
Today it is expected!
Millions Of Combinations At Taco Bell
“Have it Your Way,” by Burger King!