Does Your Restaurant Startup Need A Tagline?

First, let’s start by defining what a tagline is!

A memorable phrase that will sum up the powerful benefit of what your restaurant is offering.

The message your tagline sends should have a long-lasting effect.

It should stay in the brain of your target audience like a song you can’t get out of your head!

It must be crafted with smooth words and communicate the brand personality to the dining guests.

Convey the essence of your business that will motivate people to step into your restaurant!

Does Your Restaurant Startup Need A Tagline?

A tagline can be that extra touch to attract potential dining guests. It conveys a simple definition of who you are and what your strengths are. In a nutshell, it communicates what makes your restaurant different from and better than your competition.

Better ingredients, better pizza”  Pa Pa Johns

“Finger-lickin’ good”  Kentucky Fried Chicken

Your tagline removes any doubt and tells the customer who you are and what they will get!


“Live Happilly”

illy is an Italian coffee roasting company that specializes in the production of espresso. Drink illy and live happilly…


Developing Your Tagline

A tagline must concisely brand and convey who you are. It must also establish value and serve as an internal cheer.

The best taglines are real, emotional, and stand for something.

When developing your tagline, stay clear of  predictable words like “customer-driven” or  “customer friendly.”

Impactful taglines should be original and bold!

“The happiest place on earth,”  Disneyland– it’s a bold promise, and they sure do deliver on it.

Developing the right tagline is as much a science as it is an art.

“With a name like Smuckers, it has to be good”  Smuckers wit is essential to get the message across.

“When you care enough to send the very best,”  Hallmark– sure is tooting their horn.

All Businesses Should Have a Tagline

Whether it’s humorous and empathetic or straightforward and descriptive, taglines should provide emotion and clearly state your mission. Focus not only on what you do but also how and why you do it.

Remember, restaurant startups cannot stand on their own! They’re new and could be a first-time venture, and a tagline can briefly and meaningfully define them.

If your restaurant name is not already descriptive of what you do, then your tagline should be.

If you need help finding the right tagline that makes your restaurant name memorable, contact me today and set up your FREE 30-minute coaching call.