Uniqueness Can Make Your Restaurant Successful

Jeannette GoldmanUncategorizedLeave a Comment


Uniqueness Can Keep Customers Going Back To Certain Restaurants!

A restaurant that is a tree house like Norwood’s in New Smyrna Beach, FL is certainly making people come back! In some cases, it’s delicious food; it can be the atmosphere and ambiance that create a uniqueness people can’t resist. Perhaps it’s the service or server, or the feeling of being recognized by everyone on staff when you walk through the door. Maybe it’s the feeling of belonging you that you haven’t been able to find in any other restaurants. Most of the things I mentioned aren’t things you can eat, but they’re every bit as important to a restaurant’s success or failure.

I’m not saying the food is not important of course it is. The point is we often forget how important the non-food elements of a restaurant are in creating a positive and enjoyable impression on customers.

The uniqueness of a restaurant or its WOW factor is one sure way to get customers to want to revisit your place again and again. I’m going to assume you have your cuisine picked out and your menu developed, if not, please go to my website for information on how to find money-making cuisines and developing a menu to accompany your money making cuisine. For now, I’m going to talk about the uniqueness factor and the role it plays on the popularity of your business.

Tips On How To Create A Unique Restaurant 

There are over a million restaurants in the United States, it may seem impossible to find a unique, appealing new idea. The fact is, with enough creativity and passion, you can come up with a fresh and exciting restaurant. Follow these tips to create a winning unique restaurant.

~ Brainstorming – Write down all the crazy and random thoughts that come to mind. Have fun let go and ponder all your ideas without restrictions or hesitation.

When you see appealing designs or art concepts, take a picture and save it on your phone. As you go through the day, ideas will pop into your head. Whenever this happens, write it down on paper or in a note app on your phone. Don’t be afraid to write down crazy and random thoughts, in those thoughts, an idea will be born, trust me.

~ Memorable experiences you’ve had in restaurants you’ve visited.
Take those best experiences you’ve had and combine them into one winning restaurant.

On the other hand, you may have been to a restaurant that was excellent, except for one glaring flaw. This means the market is in need of someone (you) to do it right.

~ Value-Added Features customer don’t expect, with little to or extravagant cost. The more innovative you get with a value-added feature, the more you’ll distinguish your restaurant from your competition.

Here are some examples thats give restaurants a uniqueness:

If your theme is a Caribbean venue, hiring authentic steel drum players, it could be your ticket to a packed dining area.

 Bring pop culture restaurants to life! Saved By the Max in Chicago, Ill. is modeled after the old diner from “Saved By The Bell,” and has literally everything that you could possibly imagine from Saved by the Bell in this restaurant.

Menu items can also bring uniqueness to restaurants. Normas in New York City offers a $1,000 frittata! Norma’s creative breakfast concept comes with a hefty price tag, but with good reason: the frittata is made with one pound of lobster set on a bed of fried potatoes and finished with a pile of caviar. But don’t worry, you can get a “cheap” version for $100.  

The above Chianti room is just one of the unique dining rooms at
The Stinking Rose A Garlic Restaurant that has two locations; one in San Francisco (since 1994) and one in Beverly Hills. The name of the restaurant is unique itself.

By now you should have some ideas on how to develop a unique restaurant. If you still need some advice and inspiration for unique restaurant ideas see my website for assistance.

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