Teaming up with another business opens up a whole new range of options and possibilities for bringing in new customers. Strategic alliances are the most overlooked form marketing and, yet, they’re one of the most meaningful.
When you’re a restaurant startup reaching your ideal customers is a heavy load, why not find another business to help.
Is there business with a product or service that overlaps with your target audience and that can partner with you for a win/win scenario?
As the old saying goes, two heads are better than one, and two business are better than one. Why not combine resources or share expertise to build new restaurant startup.
This is an excellent example of teaming up to gain more customers and grow two businesses.
Hurwundeki is an innovative lifestyle space located in London that serves up homemade food, quality coffee, and affordable haircuts.
The unique concept incorporates Korean cuisine and access to a barbershop that isn’t enormously expensive. Lunch and A Haircut In Under An Hour?!?
Where can you eat lunch and get a haircut in under an hour?
On one side of the wall more than 100 customers a day file through the door for a 15-minute haircut $9 for men, $14 for women, and on the other side through an open archway, much more sit down for breakfast, coffee, lunch or dinner in the adjoining café.
In most industries, customers want to know that they’ll be taken care of. They want to feel like they aren’t just a dollar sign.
On any given day six stylists can be found bent over 1950’s barbershop chairs, with clippers and scissors with their clients, and a whole bunch of equally hip people waiting.
On any given day a chef and his crew can be found on the line in the kitchen cooking or meeting about creating new specials and menu items.
Owner Ki Chul-lee, 48 an already successful top hairdresser in Seoul brought his talent to London.
In 2010, Time Out ranked his mini-empire among London’s 40 top shops, but the recession hit.
Pairing haircuts and food seemed a good combo for him: “I love both, I care about both, I’m good at both.” There is a deeper affinity: good cooking and excellent hairdressing; Ki says, “both demand a true understanding of your raw materials and a mastery of technique: they’re about transforming ingredients, through a highly skilled process. They’re both also about aesthetics; presentation matters.”
Hip stylists are tending to a client with clippers and scissors, creating handsome and beautiful and great coffee!
Doubling as a restaurant and some other businesses are becoming increasingly common and not just in London (or even the UK).
If you can make it work, giving customers two reasons to come to you rather than one can, after all, only be a good thing. Higher foot traffic can create greater loyalty.
Teaming Up Tips Alongside Another Business
Consider the following methods of collaboration:
- Advertising together.
- Sharing marketing efforts.
- Sharing trade show booth space.
- Redirecting business to each other’s Websites.
- Forming “preferred supplier” relationships.
- Sharing information and advice, as a “brain trust.”
Reach out if you want to partner with another business. If you never try, you never know. Make connections on LinkedIn, or an introduction through a business associate.
If you need help with cross-promotion and choosing a company whose customers are in your ideal market contact us TODAY.
Let us pair your passion for food with something people will flock into your business time and time again.