Restaurant Startups Must
Develop A Customers Sensory Experience
There are many factors that impact whether or not a restaurant is profitable.
These include everything from the demand of the cuisine offered, variable costs, marketing efforts, management and much more. One that is often overlooked as a contributing factor to long-term profitability is the ambiance of the restaurant itself.
Creating multi-sensory experience or an Ambiance represents another tool that restaurants can use to connect emotionally with guests.
Engaging, delivering and influencing a customer’s dining experience goes beyond delicious foods and excellent service. Setting the right mood, or ambiance, plays an important role in customer satisfaction as well as customer retention.
Eating Out Is A Sensory Experience!
When customers go out to a restaurant for a meal in today’s dining world, they want the full experience, not just for the food itself. They want to be treated and feel special, and the ambiance of a restaurant positively contributes to these feelings. The right ambiance will allow guest to look around and enjoy themselves, and maybe even stay longer than they planned, only because they want to take in the atmosphere of the place.
As I have discussed in prior posts going to a restaurant is an experience that involves all of the senses not just taste!
If a restaurant has the right ambiance to match its cuisine and services, then the customers will feel more at home and relaxed while they dine. When paired with excellent food, the right atmosphere will have customers enjoying themselves more, and consequently, enjoying the food more as well.
Customers who feel comfortable in your establishment will want to keep coming back for more.
If you get the ambiance right in your restaurant, there is a higher chance of customers feeling satisfied with their experience. It will get them talking to their friends and recommending them to your restaurant.
Word of mouth is one of the most powerful ways of advertising, and you can achieve this by just making sure during your startup you create and develop the right ambiance for your restaurant.
The ambiance is important in all businesses, but especially restaurants, as customers do dine out for the experience as well as the food being served.
If you’re not sure what type of ambiance you should have in your restaurant, or if you think you haven’t quite found it and think you need a more professional opinion, SYRB can help you figure out what is right for your particular restaurant. You need to find that “something” that accurately identifies what it is, that makes your restaurant space both comfortable to be in, yet exciting.
We can help you create a sensory space, one that stimulates the experience, and connects your guests and gives them a sense of being exactly where they belong.