According to the U.S. Department of Agriculture’s food data, Millennials are outspending Baby Boomer at restaurants!
Having that information can solve your task of finding a target market for your restaurant that is if you want to attract millennials.
Regardless of what target market you want to attract your restaurant must offer foods that fit the lifestyle of that market.
If you have chosen a cuisine, and want to attract millennials then you must be sure your menu reflects their palatal desires and lifestyle.
Knowing what your target market wants to eat can be the key to success but how and where they eat that also plays a role!
Your choice of cuisine and your target market go hand in hand and when it comes to millennials handheld foods are what they prefer. Items such as sandwiches, wraps, and burritos common got to eats. These young dining customers are busy and prefer eating on the go in place of sit-down meals.
Convenience is important to them but they also crave quality and healthy ingredients.
Pairing sandwiches with healthy options and trends that are popular among millennials is definitely a growing avenue in the food industry.
According to Goldman Sachs Global Investment Research, “The Millennial generation is the biggest in US history—even bigger than the Baby Boom.”
They are into wellness, devoting their time and money to exercising and eating right. They are influencing lifestyle trends in food and drink.
If you plan to make millennials your main market or one of your target customers, you must find out as much as you can about them.
At the beginning of your restaurant startup and decision-making process, it is critical you are offering solutions to fueling your dining guests lifestyle.
In this blog post, I emphasized millennials but other markets are also lucrative to your restaurant. What is most important whoever you choose to attract be sure you know who they are and what they like to eat!
There is significant evidence that customers enjoy dining at a restaurant they can identify with, one which matches their values and personality.
If you need more information on researching and deciding on who you want to attract to your restaurant, this post can HELP.