Millennials Crave Adventure In All Their Experiences Including Where And What They Eat
Millennials- better known as Generation Y, birth years ranging from the early 1980’s to the early 2000’s.
Millennials have turned drinking into an art form, which is pushing bars and restaurants to up their games. Gone are the days of stocking a few beers and offering White Zinfandel as the wine option.
Millennials are all about craft beer, signature and hand-crafted cocktails and flavored spirits.
Could be that they’re the first in the modern era to have higher levels of student loan debt and unemployment. The more escapism the better, no matter what form of liquid it comes in. Always have a designated driver!
At least the millennials are keeping those in the food and beverage industry employed and some of those millennials are going to culinary schools and attending culinary programs being offered at the high school level it’s all good.
Millennials have access to more information, have more choices on where and when to shop and eat than ever before, and have the ability to share their experiences at restaurants with the tap of a button. They are also the most impatient group of consumers in history.
If you’re thinking about the possibility of starting a restaurant feeding millennials or even if you’re not interested in that segment of the population, this is the type of information you need to know about your target market.
Knowing who you want eating at your restaurant is on the top of your “To Do List” when contemplating starting a restaurant.
And, in order for your restaurant to succeed, you need to put the needs, expectations and experiences of them in the forefront in order to keep them engaged and returning to your restaurant.
Luring the 18 to 33-year-old millennials isn’t such a bad idea because their spending habits are expected to peak in the coming years.
Fast Casual Is Millennials Preferred Choice For Eating Out!
Fast casual refers to when a restaurant serves casual-dining quality food at fast food speeds. This concept category is winning because consumers like to feel like they’re getting awesome tasting food for a good price.
They may favor fitness and understand more about healthy foods and ingredients than their parents or grandparents did at the same age. But many think nothing of self indulging in some of the most decadent fast food around, from stuffed-crust pizzas and mile-high nachos with beef to cheese fries and onion strings. But this multifaceted group is sensitive to animal welfare, interest in the local-food movement, and preference for all things natural.
These have become common descriptions and packaging information – Organic, free range, cruelty-free, locally grown, grass-fed, hormone-free.Thanks in part to millennials. Times they are a “changing”… Bob Dylan, just maybe some of those 80 million millennials might know who Bob is….
If you’re thinking about changing your career, life and starting a restaurant we can definitely help you!
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