A hook is a phrase that is used in popular music to make a song appealing and to “catch the ear of the listener”.
Here are some examples:
⇒“Hound Dog,” Elvis Presley
⇒ “Happy,” Pharrell
⇒“Sweet Caroline,” Neil Diamond
⇒“I Will Survive,” Gloria Gaynor
⇒“YMCA,” The Village People
⇒“Good Vibrations,” The Beach Boys
⇒“She Loves You,” The Beatles
Just to name a few!
The hook stands out and is easily remembered!
The hook is a phrase or word that literally hooks, or grabs, the listener and draws them into the song.
That is exactly what your restaurant theme should do!
Draw customers in, grab them with your unique theme!
Your theme should create a memory that will bring them back again and make it so they can’t wait to tell others about their experience at your restaurant.
Your theme is one of the “3 Core Components” you must create in order to become a successful restaurant and owner.
Here are some examples of hit restaurants with themes that HOOK their customers:
Johnny Rockets is an American restaurant franchise whose themed decor is based upon 1950s diner-style(hook) restaurants.
Jimmy Buffett’s Margaritaville is inspired by his lyrics and philosophy. Margaritaville transports guests to tropical islands(hook). Themed tropical island decor, boat drinks and island menu foods, invite diners to raise a glass and take a bite out of paradise.
Hard Rock Cafe is a music (hook) inspired themed restaurant. Founded in 1971 by Americans Isaac Tigrett and Peter Morton in London. In 1979, the cafe began covering its walls with rock and roll memorabilia, a tradition which expanded to others in the chain. Currently, there are 191 Hard Rock locations in 59 countries including 157 cafes.
Hamburger Mary’s Bar & Grille is a gay-themed and LGBT-friendly(hook) burger restaurant chain. It started in San Francisco, California, in 1972. Their motto is: “an open-air bar and grill for open-minded people.The menu items include humorously named items and the decor of the restaurants is flamboyant. Many of their locations host drag shows on weekends, bringing a cabaret feel into the restaurants.
These themed restaurants are “HITS” they hook their guests by offer consistently great food, ambiance decor, that transport guests out of the norm and service that makes people feel special. This is why they have been around for years and continue to open new locations.
Do you have a theme that can attract guests?
Do you have a menu that will tempt diners to come in and eat?
Can you create a team that will make your guests feel special?
Our services will help you develop a theme, set high standards, and make your restaurant stand out from the competition.
Start by using our create your theme worksheet. It will give you the foundation for developing a successful theme.
Contact us and let’s HOOK your guest and open your restaurant SOON!
Here is an example of a well thought-out pirate-Caribbean theme.
Whether you are with friends or family and want to experience something fun and different, this is an example of a restaurant to visit especially if you’re into pirates ARRRRG…